Italy, the cradle of the Renaissance and good taste, does not only make art and cuisine lovers dream. Two-wheeled enthusiasts know that this country has also bequeathed an exceptional heritage to the world in the motorcycle industry. From the first handcrafted machines of the 1920s to today’s ultra-modern speedsters, Italian brands embody a subtle blend of performance, design, and innovation.
Names like Ducati, Moto Guzzi, and Aprilia resonate like legends among motorcyclists. Each model, each curve, each roar of the engine reflects a unique know-how and an unbounded passion for speed and aesthetics. The Italian legacy is not limited to the podiums of races but also extends to winding roads and urban boulevards, where every turn becomes a celebration of mechanical excellence.
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The Iconic Figures of the Motorcycle Industry in Italy
The Italian motorcycle brands are synonymous with excellence and prestige. Among them, Ducati stands out particularly. Founded in 1926 in Bologna, this brand is recognized for its numerous victories in the Superbike World Championship. Its chief designer, Andrea Amato, continues to push the boundaries of design and performance at the Ducati Centro Stile.
Moto Guzzi, another pillar of the Italian industry, was born in 1921 in Mandello del Lario. Known for its robust and elegant motorcycles, Moto Guzzi embodies the pioneering spirit of the 1920s. MV Agusta, created in 1945 by Domenico Agusta, is famous for its successes in Grand Prix racing, solidifying its reputation as an elite brand.
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Piaggio and Its Subsidiaries
The company Piaggio is another major player in the landscape of Italian two-wheelers. Owning iconic brands like Vespa, Derbi, and Gilera, Piaggio has diversified its offerings to reach a wide audience, from urban scooters to competition motorcycles. Vespa, in particular, has become a cultural icon, symbolizing freedom and style around the world.
The Must-Attend Event: EICMA
The EICMA event, which took place from November 8 to 13, is a true barometer of the industry. With 1,370 brands present and a 38% increase in attendance compared to 2021, this event welcomed 40,000 professionals and 7,000 media representatives. EICMA thus confirms the dynamism and attractiveness of Italian motorcycle brands on the international stage. 
Innovation and Heritage: The Recipe for Success of Italian Motorcycles
Italy, the cradle of art and culture, significantly contributes to the world of two-wheelers. This country produces approximately 320,000 mopeds and motorcycles each year, as well as 2,600,000 bicycles. The Italian two-wheeler industry generates a turnover of five billion euros and employs 60,000 people, spread across about 5,000 points of sale. Approximately eight million two-wheeler users travel the Italian roads, reflecting the importance of the sector.
The Innovators
The brand Ducati embodies excellence and innovation. The Ducati Diavel V4, voted the most beautiful motorcycle at EICMA, is a perfect example. With a power of 168 hp and a weight of 236 kg, it combines performance and design. WOW, specializing in electric scooters, and Energica, a producer of electric motorcycles, are also leading figures in this modernity.
Cutting-Edge Models
- Ducati Diavel V4: 168 hp, 236 kg, most beautiful motorcycle at EICMA
- BW8 Heritage by Easy-Watts: 8,000 Watts nominal motor, 200 km range at 55 km/h, priced at €7,890 including VAT, available in March 2025
These models illustrate the Italian industry’s ability to blend heritage and innovation. Easy-Watts is developing the BW8 Heritage, an electric motorcycle equipped with an 8,000 Watts nominal motor, offering a range of 200 km at 55 km/h up to 110 km at 120 km/h, and available from March 2025 for €7,890 including VAT.
The Italian two-wheeler industry continues to reinvent itself, guided by a tradition of excellence and a constant desire for innovation.